Thursday, August 09, 2007

Classical WETA-FM Appeals To World For Ideas On How It Can Begin To Connect Classical Music With A Wider, Younger, Less Rich, And Livelier Audience

"In 1885, The Boston Pops Orchestra was founded to present "concerts of a lighter kind of music". When Arthur Fiedler became official conductor in 1930, he was unhappy with the reputation of classical music as being solely for elite, aristocratic, upper-class audiences. Fiedler made efforts to bring classical music to wider audiences. He instituted a series of free concerts and insisted that the Pops Orchestra would play popular music alongside well-known classical pieces, which opened up a new niche in popular culture that encouraged popularization of classical music.

The Contest:
How would you introduce classical and opera music to the general audience? What are some ways that music lovers make classical/opera more appealing to teens and young adults? Classical WETA 90.9FM, Wolf Trap would like to know your idea(s).

The Prize:
The author of the most creative submission will win two tickets to see The Boston Pops with conductor Keith Lockhart on Wednesday, August 22nd at 8pm, along with dinner for two at Ovations, Wolf Trap’s on-site restaurant.

Entries:
To enter, use the form provided to upload your essay. Entries must be no more than 150 words in length.

All entries must be submitted no later than 11:59 p.m. on Tuesday, August 14, 2007."

Hear Keith Lockhart and the Boston Pops at Wolf Trap!
Enter the WETA/Wolf Trap contest to win tickets


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Normally American Classical Music-less WETA-FM, in Greater Washington.

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Image credit: Via On an Overgrown Path and Calliope Records. With thanks.

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